It is a form of mental abuse & manipulation.
How the Borg and God are used simultaneously and synonymously to mean the same thing.
Its sophisticated,, and it works. They go so far as to extend this to bible times to interchange Gods' people with the Israelites & they synonymously use the people in that day to interchange with the JWs in,,,, our modern day of life.
Its sophisticated mind control. Its manipulative & effective.